Snappy Kraken’s Convos texting tool expands to integrate broker-dealers

ORMOND BEACH, Florida–(BUSINESS WIRE)–Vivid Krakenthe martech innovator serving financial services professionals, today announced that its powerful Posts The SMS platform is now available for brokers (BD) and registered investment advisers (RIA). This is due to updates to Convos’ compliance solutions, including audited logging and archiving capabilities. Convos was launched a year ago after identifying a need for SMS relationship management tools and it quickly became apparent that compliance tools are a must. Its availability for comics comes at a time when businesses are on high alert regarding the regulatory implications of miscommunication with clients.

This recent BD upgrade includes the ability to archive all messages internally through the platform and then, within 24 hours of a company’s request, provide a message history record. Much like the Snappy Kraken platform, Convos provides automated conversation logging that can be configured for any email archiving inbox based on corporate compliance specifications. Convos’ logging capabilities work with Smarsh, Global Relay, Zix, RIA Compliance, and Presults, among others. Convos also allows advisors to automate and seamlessly track the Federal Communications Commission (FCC) mandated SMS enrollment process.

These compliance solutions are also supported by an integrated partnership with a fully compliant SMS platform MyRepChat. BD Advisors who have already approved MyRepChat can continue to use their existing MyRepChat accounts and phone numbers to build relationships with Convos.

“Messaging is the channel of the decade for advisors. Given the recent SEC crackdown on communications with advisors and the power of SMS for doing business, there’s no better time than now to start using a compliant SMS marketing tool like Convos. “, said Greg Drozdow, Business Development Manager – Convos by Snappy Kraken. “It’s understandable that advisors try to communicate with clients and prospects using the methods they prefer. Having the proper compliance is a must, and it’s something we’ve been focused on since day one.

Convos creates an opportunity for advisors to engage in compliant conversations with their prospects and customers throughout the customer journey – from initially answering questions, to confirming an appointment, and facilitating follow-up. In addition to these customer journey milestones, Convos provides an ever-growing library of FINRA-reviewed “Leads Never Cold” campaigns to drive deep personal engagement and retention. These campaigns help advisors become a source of knowledge, wisdom and accountability to their audience.

To get started, advisors can activate their existing work phone number or create a new phone number to exchange messages, send campaigns, and use automations. Advisors can also provide seamless access to their SMS lines using a customizable widget that can be set up in minutes on their website.

Additional tools in the latest version of Convos include keyword automations, intuitive campaign analytics, received message alerts via SMS and email, and the addition of teammates to collaborate on customer support.

“We have been so pleased with the industry interest in our Convos texting platform so far,” said Robert Sofia, co-founder and CEO of Snappy Kraken. “We look forward to delivering additional innovations that will allow advisors to communicate effectively with clients while remaining compliant with applicable regulations.”

For more information on Convos, visit

About Snappy Kraken

Snappy Kraken is an award-winning marketing technology company that provides marketing automation, online advertising, and bold, unique marketing campaigns for the financial services industry. Data-driven decision-making drives every marketing campaign; Snappy Kraken publicly releases an annual marketing research report highlighting trends they will use to better serve their members. Recognized by Benzinga in three categories in 2020 as well as MarTech Breakthrough as the best overall content marketing software three years in a row, it ranked number 12 on Financial Planning’s 2022 list of Best Fintechs to Work For. At the Wealth Management Awards in 2021, Snappy Kraken won the Social Media Leadership for Technology Providers award for its annual marketing research report and the Marketing Automation for Technology Providers award for its “Cold to Gold Framework”. In 2022, the martech company won WealthManagement’s Digital Marketing Campaign of the Year award.

To learn more about Snappy Kraken’s solutions for financial advisors, including white-label enterprise solutions, and to use the recently announced new and improved tools, visit

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