Pedego hires Kevin Mayer as chief marketing officer as e-bike sales continue to soar

Pedego hires Kevin Mayer as chief marketing officer as e-bike sales continue to soar

IRVINE, Calif. (April 12, 2022) – Pedego Electric Bikes, an award-winning national electric bicycle company with more than 200 stores worldwide, today announced that the company has named Kevin Mayer as Chief Marketing Officer of Pedego.

Mayer joins Pedego with over 30 years of global marketing experience. With a background working in the transportation and hospitality industries, Mayer has a proven track record throughout his tenure driving both growth and brand transformation within brands such as BJ’s Restaurants. , Volkswagen, Chevrolet Global and Subaru. Mayer, most recently at BJ’s, helped beat industry comparable store sales growth for 11 consecutive quarters, transformed marketing capabilities, led new revenue growth initiatives and increased customer retention 22% by restructuring its consumer loyalty program.
With e-bikes being the fastest growing e-mobility product, Mayer will leverage his expertise in product management, disruptive marketing and brand growth to strategically assist Pedego in its next phase of growth. Mayer’s track record of building deep consumer insights, evolving brand strategy for stronger connection with consumers, supporting retailer marketing capabilities, and transforming digital and communications capabilities will stand out to him. very helpful in this role.

“Working with consumer-centric lifestyle brands and helping them become household names is my passion and I’m ready to get on track for Pedego,” said Kevin Mayer, Chief Marketing Officer of Pedego Electric Bikes. . “I am excited to build on the team’s success and bring innovative thinking and even a small category break to elevate Pedego’s already thriving brand. For the next phase of the brand, we will be developing a plan sophisticated marketing for retail expansion and brand awareness growth, which coupled with our high quality products, will prove a successful combination.”

“Kevin is a fantastic and suitable addition to our Pedego management team,” said Don DiCostanzo, CEO and Founder of Pedego Electric Bikes. “His years of helping brands accelerate their growth at pivotal points in their life cycle, coupled with his passionate, customer-focused approach to transforming marketing organizations, will help us build a world-class marketing team. In addition to leading our marketing efforts, Mayer will spearhead revenue growth and take our thriving business to the next level. Our mission is to deliver a premier experience, with the help of our dealers, and Kevin s aligns perfectly with Pedego’s vision.

Pedego recently surpassed $120 million in system-wide retail sales and supports each local location with a long list of marketing tools to help them achieve their goals.

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