Orgill Prepares to Host First In-Person Dealer Marketplace Since 2020

To know more about from Orgill upcoming Spring Dealer Market and the company’s 175th anniversary, listen to Dan Tratensek’s interview with Orgill President and CEO Boyden Moore on the February 21 episode of “Taking Care of Business” Podcast.

With its first in-person dealer market since 2020 days later, Orgill President and CEO Boyden Moore spoke with Hardware retail to provide insight into the company’s future plans for shopping events and to share his thoughts on the supply chain and reflect on the distributor’s 175th anniversary.

At the start of the chat, Moore expressed how excited the Orgill team is to return to an in-person dealer marketplace, which will be the company’s first since February 2020. Orgill’s dealer marketplace is expected to take place in Orlando, Florida on February 24. -26 and the distributor will host a spring online shopping event concurrent with the live show.

“There are a lot of exciting things going on right now,” Moore says. “We are really happy to be back in person at our dealership market.”

After the onset of the pandemic, Orgill shifted to a series of online shopping events allowing customers to access promotional shopping and restocking offers when they were unable to attend events. live events due to the pandemic.

Moore says the company quickly identified that online shopping events provide certain benefits to its customers and Orgill will continue to offer online shopping events as part of its ongoing marketplace strategy.

“When we had to move to these online shopping events, it was really to give our customers access to the same purchases they would see at our semi-annual dealer markets,” he says. “We’ve decided for items that customers are used to coming to marketplaces to buy that we can make that more efficient with an online shopping event, and we can also do that more frequently on a quarterly cadence. For the things that we couldn’t replicate on an online platform, like exploring new products and connecting and networking with peers and our buyers, these are things that are best done in our in-person marketplaces.

Now, with in-person markets returning, Moore confirmed that Orgill’s vision for the future is to offer a combination of online shopping events with in-person shows.

This year will include Orgill’s in-person Spring Dealer Market and four quarterly online shopping events, which offer a distinct benefit to retailers, he says.

“One of the exciting things about this is that you can do your programmatic and seasonal promotional shopping more efficiently using the online shopping event, giving you more time to research other ways to drive forward. your business while you’re on the live show,” Moore says. “Some of our clients do it as a team, where they plan for some buyers to work on the online event in the office while they have other people on the show floor to do the work that’s best done at the event. live.”

While the plan for 2022 is to host the Spring Dealer Market as well as quarterly online events, Moore says Orgill is open to evolving this strategy as customer needs change.

“We’re always going to listen to our customers, but we’re also looking at things we could do live that might be different from a traditional dealer market,” he says. “There can be different ways of thinking about what we do in a live market, like a personalized customer experience.”

As for plans for this spring’s in-person dealer marketplace, Moore says attendees can expect to see all the features that have traditionally made Orgill’s live events popular.

This includes a wide range of promotional buying opportunities, two large-scale model store concepts, and an increased focus on retail services.

Popular model stores are one example that Moore points to as an area best experienced in a live setting, and there will be two different retail approaches on display in Orlando.

“What’s a little different about model stores this time around is that we’re featuring real-world stores from our CNRG brands,” says Moore. “It’s a great example of how we take the things we learn from our CNRG lab and use what we learn to help all of our customers.”

The two stores on display in Orlando will include:

  • Lumberjack Home & Building Center: A 7,000 square foot model focused on professionals/contractors, featuring Orgill’s ProSource product assortments and a 1,000 square foot rental service.
  • Town & Country Hardware: A 13,000 square foot traditional hardware store with a destination paint department and showcasing Orgill’s FanBuilder loyalty program in its checkout areas.

In addition to model stores, Orgill will also focus on new to market products with more than 23,000 square feet of its Smart Start assortments.

Moore says Orgill has worked closely with its suppliers to ensure products featured in these areas are available to ship to retailers when they need them.

“The truth is, when customers focus more on programmatic buying, it gives us more time to better understand and find the products they need,” he says. “So when we have these offers and programs exposed in our marketplace and customers place their orders ahead of when they need them, we can work better with our supplier partners to ensure those orders are fulfilled.”

Finally, Moore recognized the important role that Orgll’s vendor partners and customers have played in bringing Orgill to such a significant milestone in the company’s history: 175 years of service.

“There’s no doubt that 175 years is a long time,” Moore says. “We want to celebrate this by throwing a party for our customers who have made this kind of longevity possible.”

A local brewery has developed two commemorative beers honoring Orgill’s leadership for the company’s 175th anniversary.

To mark the company’s 175th anniversary, Orgill will host a party at the Spring Dealer Market at Universal Studios and has also worked with a local Memphis-area brewery to develop two commemorative beers honoring the company’s leadership.

“One thing we’ve learned from looking back on Orgill’s history is that our ability to adapt to changing times and meet the needs of the independent retailers we serve has kept us going,” says Moore. “It’s a legacy we’re very proud of: our ability to continue to help find new and innovative ways to help our customers succeed.”

About the author