Nikola Adds Industry Veteran to Lead Truck Sales and Service

Nikola adds an industry veteran to lead truck sales and service.

Nikola Corporation (Nasdaq: NKLA), a global leader in zero-emissions transportation and energy supply and infrastructure solutions, announced that Bruce Kurtt has joined its leadership team as Senior Vice President of Sales and commercial operations.

Reporting to Nikola’s President and CEO, Michael Lohscheller, Kurtt will lead all of Nikola’s business activities, including overseeing its sales, sales operations, dealer support and relations, solutions recharging and service and warranty teams. He succeeds Pablo Koziner, who chose to leave the company in December.

For over 30 years, Kurtt has held leadership positions in the heavy and medium duty vehicle industry. He has held senior commercial roles on the manufacturing side at Volvo and Navistar, and on the dealer side representing Kenworth and Mack.

It has demonstrated significant results in growing market share, improving dealer revenue and increasing shareholder value. Kurtt has owned and operated truck dealerships, frequently winning International’s Circle of Excellence award.

Over the past few years, his passion for trucks and drive for improvement has led him to become an authority on the growth of alternative propulsion for commercial trucks, most recently with electric mobility. He holds a degree from the University of Southern Colorado.

Michael LohschellerChairman and CEO of Nikola Corporation, said:

Now that our Nikola Tre battery electric vehicles are hitting the road and are deliverable today, with our Nikola Tre hydrogen fuel cell electric vehicles following in 2023, Bruce’s decades-long career in the trucking industry is exactly what we need to get our trucks into the hands of customers who are committed to an emission-free future.

“As we continue to make progress on the commercial delivery front, we are confident in Bruce’s ability to help us scale up our dedicated commercial coverage.”

Bruce Kurt said:

I joined Nikola for an important reason: they are ready now.

“Nikola can deliver BEV trucks right away and FCEV trucks next year,” Kurtt said. “I think we are ahead of all other OEMs with sustainable products that are essential for our future.”

The Nikola Tre BEV, with a range of up to 330 miles, began series production in March 2022 and is available for immediate delivery. With an expected range of up to 500 miles, the Nikola Tre FCEV is expected to be available in 2023. To place an order or for more information, visit Nikola Electrify Your Fleet online.

“We are grateful to Pablo for his leadership and dedication to growing Nikola’s dealer network and energy and commercial teams over the past few years, and sincerely wish him all the best as he embarks on an exciting new chapter in his life,” says Lohscheller.

“Pablo will be working with Bruce over the next two weeks to enable a smooth transition for our customers and dealer partners.”

About Nikola Corporation

Nikola Corporation is transforming the transportation industry globally. As a designer and manufacturer of zero-emission hydrogen and battery electric vehicles, electric vehicle drivetrains, vehicle components, energy storage systems and hydrogen station infrastructure, Nikola is committed to revolutionize the economic and environmental impact of commerce as we know it. today.

Founded in 2015, Nikola Corporation is headquartered in Phoenix, Arizona. For more information, visit or Twitter @nikolamotor.

LILY the latest news shaping the hydrogen market at Hydrogen plant


About the author