Honda sales are struggling

The automobile industry has been in dire straits since 2020, with most manufacturers recording record sales figures. However, the worst seems to be over for many automakers, including Toyota, Subaru, Mazda and Hyundai. But Honda still seems to be struggling, according to recent Sale of cars The figures.

How bad are Honda’s sales and why are they continuing to slump?

The Honda logo on a sign outside a car dealership | Jakub Porzycki/NurPhoto via Getty Images

In the United States, Honda Motor Co. saw a 16.8% drop in sales in October 2022 compared to October 2021. This includes sales from Honda and its luxury division, Acura. Honda sold 72,409 units, while Acura sold 9,136 units, for a total of 81,545 sales in October 2022. Volume fell last month, with Honda and Acura reporting declines of 17% and 9.1%.

“Volume has now slipped 15 straight months at Honda and 14 straight months at Acura,” Automotive News reports. “The Honda division’s most popular models all posted double-digit declines in October: Accord, down 24%, Civic, down 15%, CR-V, down 19% and HR-V , down 36%.

The manufacturer blames supply and shipping bottlenecks as the main culprits for the drop in volume and sales.

Honda has sent notices to its dealers noting that production will likely remain at around 75% capacity through the final quarter of 2022. As a result, the automaker may have to wait until early next year to fill some dealer allocations that are expected to ship in November and December.

Additionally, Honda doesn’t expect U.S. inventory to normalize until around the fourth quarter of 2023.

Honda’s sales numbers contrast sharply with Toyota’s

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While Honda’s sales declined, Toyota Motor NA’s sales improved. The latter recorded a volume increase of 27.7% for its Toyotas and Lexus divisions from October 2021 to October 2022. The Toyota division recorded an increase of 33.5%; however, Lexus recorded a 3.7% decline.

Some of the brand’s top sellers posted massive gains. For example, the Camry saw a 68% increase, from 17,691 units sold in October 2021 to 29,707 in October 2022. The Tacoma followed suit, with a 44% increase, from 14,650 to 21,051 As for the RAV4, it shows a 40% increase from 24,994 to 35,089.

Toyota’s other big winners include the corolla cross, Corolla and Prius. Introduced in 2021, the Corolla Cross saw a huge increase in sales from 826 to 7,419 from the previous October. As for the Corolla sedan, sales almost doubled, going from 8,420 to 16,663. Finally, Prius deliveries increased by 37%.

By comparison, most of Honda’s popular models suffered a drop in sales in October. For example, the Accord recorded 15,386 sales in October 2021, according to GoodCarBadCar. This number fell to 11,751 in 2022, marking a decline of 24%.

The Civic is no different, with the Japanese automaker selling 13,399 units last October compared to 11,347 last October.

Even Honda’s most popular SUV, the CR-Vrecorded a drop of almost 20% in sales, from 25,393 to 20,517.

Why is no one buying the 2022 Honda Pilot?

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Honda’s sales slump appears to be the worst for the Pilot 2022. For context, it was one of the most popular mid-size SUVs. Now it has suffered a more than 30% drop in sales since 2021.

One reason is the Pilot’s higher starting price than other midsize SUVs. Therefore, buyers feel they can get better value by choosing competitors.

Additionally, the Honda Pilot offers an off-road-focused TrailSport trim with 18-inch wheels and raised suspension, which gives an additional 0.6 inches of ground clearance. But buyers think the slight improvement in ground clearance and minor cosmetic changes don’t justify the price hike.

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