A one-of-a-kind Chattam & Wells boutique will perch inside Metro Mattress, one of the nation’s largest sleep retailers now entering the Connecticut market.
Located in Greenwich, one of the wealthiest neighborhoods in the country, the boutique is located on the second floor of the Metro Mattress Putnam Avenue location known as “Designer’s Row.” It’s just down the block from an ultra-premium Duxiana store, a Mitchell Gold and Bob Williams store, and an exotic car dealership.
The 2,500 square foot upscale retail concept features wood floors, a neutral color scheme and red carpeting to showcase the upscale range including seven mattresses. The new space was inspired by the design of the Chattam & Wells environment in the Spring Air showroom in Las Vegas.
Drawing inspiration from the design of the furniture side of the business, the Chattam & Wells brand was revamped and reintroduced earlier this year. With signature cotton velor from one of the finest upholstery mills and a Chesterfield pattern inspired by a major home furnishing retailer, the Chattam & Wells line includes layers of custom damask silk, cashmere, latex Talalay and ponytail fibers for supreme softness. Chattam & Wells branding, a crown, is incorporated into the panel with subtle tonal stitching. Mattresses retail for between $2,499 and $6,999 queen.
Dr William Spudis, president and chief executive of the 54-store family-owned bedding chain, said he plans to open more Chattam & Wells sleep stores in the future. “We’re looking at affluent communities in the Northeast to showcase this luxury brand,” Spudis said.
“The luxury consumer buys craftsmanship, raw materials and high quality,” he added. “I believe there is value to be found at every price point, and in the ultra-premium space we play in, we offer a better mattress than any other luxury brand.”
Spudis plans to use the Greenwich location to develop relationships with interior designers and decorators in the area and has begun forming a design coalition, starting with in-store wine and cheese nights to introduce them to the brand.
“We are very pleased with what Bill and his team at Metro have created with the Chattam & Wells boutique,” said Nick Bates, president of Spring Air International, based in Woburn, Massachusetts. “I think they really captured the essence of the brand and they took that concept to their other outlets and sold our luxury line at an incredible rate.
“Affluent consumers in this market rarely do their own shopping; they trust designers to do it for them, so developing those relationships is crucial,” Bates continued. “We fictionalize the entire shopping experience, from good merchandising to telling the tangible differences of the line.”