Alfa Romeo Tops Premium Segment in JD Power US Sales Satisfaction Index Study!

JD power 2022 US Sales Satisfaction Index (SSI) Study™ measures satisfaction with the sales experience among new vehicle buyers and those who visit a dealership and then purchase a vehicle elsewhere. Buyer satisfaction is based on six factors: delivery process, dealership staff, deal development, document completion, dealership facility, and dealership website. Rejector satisfaction is based on five factors: seller, price, facility, stock variety, and negotiation.

2022 Alfa Romeo Giulia Quadrifoglio in Ocra GT. (Alfa Romeo).

The Alfa Romeo brand led the way for luxury brands and all Stellantis brands as the top premium brand in the JD Power 2022 US SSI study.

The iconic brand saw the biggest jump in the premium segment of the 14 brands, compared to last year’s study, rising 25 points to a score of 833. The eight-spot jump from Alfa Romeo since ninth place leads the premium brand category.

Alfa Romeo Stelvio Quadrifoglio 2022. (Alfa Romeo).

“The quality of our products and customer service are top priorities for Alfa Romeo, and we are really proud to see that our efforts have placed the premium brand at the top of the premium brands in the customer satisfaction index. sales of JD Power,” said Larry Dominique, SVP, director of Alfa Romeo North America. “We are focused on continuously improving the overall customer experience of owning an Alfa Romeo, and this speaks to our intense focus on improving the dealership component.”

Alfa Romeo Stelvio Quadrifoglio 2022. (Alfa Romeo).

Alfa Romeo’s success was complemented by the performance of other Stellantis brands, as Dodge jumped 20 points and two places from last year to finish second among mainstream brands. Chrysler also improved – the latter’s 28-point rise marking the biggest increase in the mass-market segment.

2022 Alfa Romeo Stelvio Quadrifoglio in Montreal Green (left) Giulia Quadrifoglio in Ocra GT. (Alfa Romeo).

Jeep® and Ram ranked sixth and seventh respectively among mainstream brands, indicating the first time in the study’s history that all eligible Stellantis brands scored above their segment averages.

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